For the Love of Damien Hirst
March 22nd, 2009 • Photography
This brilliant photo by Gainsbury & Whiting for designer Alexander McQueen humorously references Damien Hirst’s fetishized dead animals suspendend in formaldehyde filled vitrines. There’s a subtle irony with the deer gazing at a posthumous floating Hirst and and yet the indirect irony of this photo lies in the fact that although the artist has made a fortune off the dead, he would be even wealthier if he himself were dead. Hirst is a master a self-marketing and understands the value of the Damien Hirst brand. He was recently able to circumvent his galleries and go directly to auction with his work and the payoff was huge even with a global economy in dire straits.