Welcome to Your Future
June 9th, 2009 • Art & Design
These are digital illustrations, from Berlin-based artist/designer David Löhr, commissioned by the agency Generation Digitale. These images might seem like a new form of Futurism for their embrace of technological hybridism, but the minimal softness doesn’t suggest the fascist ideology, of the futurists, that war and industrialism will save the world. Rather they seem to convey a romantic notion of cybernetic organisms as a future utopia without the industrial straight lines of modernism. One might also suggest a Dystopian view of a future world on life support and the minimal use of color as symbolic of a sterile environment.
Although some of my former Art professors would get get their panties in a bunch for creating a new descriptive art term, I am going to refer to this as Techno Rococo because I see a strong influence of excessive organic decorative elements of the Rococo movement fused with with minimalist tendencies that is still an iconic reflection of the late nineteen nineties tech orgy.