Elevator Art
July 3rd, 2009 • Art & Design
The Standard Hotel in NYC worked with artist Marco Brambilla on a video installation for the hotel elevator titled “Civilization”. When you go up in the elevator, the video takes you to heaven and down takes you to hell. In a Q&A session with the artist posted on Glossy, he discusses how they tested for motion sickness before the video was installed.
Another technical wrinkle was more human. Would we create motion sickness by subjecting riders on the elevator to the video art? To test this we shot some footage of a rising and falling landscape on a glass enclosed elevator and played back the footage on a 42″ plasma in a fully enclosed elevator. Not one person in the 30 we used in the test got sick so we knew our gut check was all right.
Simply amazing! What a great idea for an elevator art piece.