Yves Béhar and Puma’s Super Green Shoe Box
April 13th, 2010 • Art & Design
The new Puma shoe box design by Yves Béhar has been three years in the making and I think it’s a great idea and a step in the right direction. The outer bag is made from recycled PET but it’s unclear if it’s recyclable and I don’t think this design qualifies for Cradle to Cradle certification but it’s great to see Puma is taking an interest in new ways to package products, thus reducing waste and inefficiency in producing packaging. I would like to know how the shoes are going to be shipped. The advantage of the shoe box is it’s ability to withstand pressure when stacked and boxed for shipping long distances. If the cardboard interior of the new packaging can withstand the same pressure as an original shoe box design, while cutting down on waste and cost, then this design will go far but if this is just for show on the consumer side and it’s actually shipped inside a shoe box to the stores, then Houston, we have a problem.
via: Fast Company
