Posts Tagged ‘consumerism’
David Lynch has been churning out some commercials lately and his latest is a strange 16 minute short for Dior titled Lady Blue Shanghai. It features French actress Marion Cotillard searching for a glowing purse.
via: Brand X
The new Puma shoe box design by Yves Béhar has been three years in the making and I think it’s a great idea and a step in the right direction. The outer bag is made from recycled PET but it’s unclear if it’s recyclable and I don’t think this design qualifies for Cradle to Cradle certification but it’s great to see Puma is taking an interest in new ways to package products, thus reducing waste and inefficiency in producing packaging. I would like to know how the shoes are going to be shipped. The advantage of the shoe box is it’s ability to withstand pressure when stacked and boxed for shipping long distances. If the cardboard interior of the new packaging can withstand the same pressure as an original shoe box design, while cutting down on waste and cost, then this design will go far but if this is just for show on the consumer side and it’s actually shipped inside a shoe box to the stores, then Houston, we have a problem.
Interesting vision of fashion of the year 2000 from 1930s a perspective. At about 1:02, the narrators delivery of “ooh swish” sounds remarkably like the “oh snap” of nineties, which actually dates back to the early eighties. The men’s fashion of the future got it close with the phone, radio, coins, and candy for cuties. Flash forward 2007: Cell phone, iPod, credit card, and Viagra. Flash foward 2009: iPhone, coins, Viagra. I have to say that I do like the idea of the electric belt that adapts the body to climactic changes. Then, the choice to wear flip flops with a down jacket, that’s seen so often on the streets of San Francisco, will not seem so ridiculous and just be ridiculed as a really bad fashion choice.
“Designer Gas Masks is an attempt to visualize this state of mind. Because it is only by first acknowledging and then challenging fear that we will all be able to breathe a little easier.”